New Balance Designer Terry Heckler talks about the Company’s Origins


Terry Heckler has long been at the forefront of design and is responsible for creating countless logos and advertisements for multiple brands. With the design of the iconic NB Logo, Terry Heckler has been putting his stamp on one of the most renowned brands in the world: New Balance. In this short documentary, the designer talks about the collaboration with owner Jim Davis, the inspiration behind NB’s ethos and history from the ’70s to today. The short film is also an introduction for the new irritation of the classic 998 silhouette. The New Balance 998v4 is set to drop on April 1.
 

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