With their understated pairs of luxurious sneakers the footwear brand, Common Projects gained a lot of attention these days, but it’s been a long way till the brand garnered a healthy reputation. Finally, B.O.F unveiled a few mysteries about the brand while sitting down with the two founders Prathan Poopat and Flavio Girolami. Established in 2004 the New York-based brand started with their minimalistic approach on some classic silhouettes giving them a luxurious makeover using only high-quality fabrics and manufacturing their shoes in Italy. It took quite some time till the world was ready for some premium sneakers and Common Projects became synonymous for creating clean, timeless and understated premium sneakers.
“We try to do something that is classic and timeless,” says Girolami. “You only get to introduce yourself once,” adds Poopat. “We approach each thing like it’s a first impression and we try not to fuck that up.”Make sure to head over to the Web-imprint Business of Fashion to read this interesting interview with the two founders of Common Projects. You can shop the sneakers over and END., Mr.Porter, Totekaleo Caliroots and many more shops across the globe.